Nigerian Artisans Lack Digital Visibility and Consistent Work Opportunities

Carpenters, welders, and other skilled artisans in Lagos and across Nigeria struggle to attract new clients because they have no accessible online presence, leaving them dependent on infrequent word-of-mouth referrals and repeat customers. This feast-or-famine work cycle causes income instability for skilled tradespeople who lack the tools or knowledge to market themselves digitally. Existing platforms are either too generic, not localized for the Nigerian market, or require technical sophistication that most artisans do not have.