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ArtisanCard — WhatsApp-Native Digital Profile & Job Dispatch Service for Nigerian Tradespeople

ArtisanCard creates and manages a verified digital profile for each artisan — a shareable link (hosted mini-site) with photos of their work, trade, location, pricing, and a WhatsApp contact button — then actively dispatches job leads to them via WhatsApp when nearby customers submit requests through a simple USSD or WhatsApp chatbot intake. The service is operated by a small local team who photograph artisans, write their profiles, and manage inbound job requests on their behalf, removing all technical barriers. Artisans share their ArtisanCard link via WhatsApp status, business cards, or stickers on their workshop, while the dispatch team routes verified customer inquiries to the right artisan by trade and location.

SERVICE

34 weeks • 70% confidence

Value Proposition

Unlike generic platforms like Fiverr or even Workman.ng, ArtisanCard requires zero tech skill from the artisan — a human agent does everything for them. It runs entirely on WhatsApp and USSD, channels artisans already use daily. It also actively pushes job leads rather than passively waiting for artisans to log in, solving the feast-or-famine cycle directly rather than just giving them a profile nobody finds.

Target Audience

Carpenters, welders, tilers, electricians, and plumbers in Lagos (Surulere, Mushin, Oshodi, Alimosho) with feature phones or basic smartphones who rely entirely on word-of-mouth and have zero online presence

Key Features

  • Hosted mini-profile page with trade photos, location, pricing range, and WhatsApp CTA — created by ArtisanCard staff, not the artisan
  • WhatsApp chatbot for customers to submit job requests by trade and area (e.g. 'I need a welder in Surulere')
  • USSD fallback (*384*ARTISAN#) for feature-phone customers with no data
  • And more, with full implementation detail...

Tech Stack

Carrd or custom HTML/CSS for artisan mini-profile pages Interakt or Twilio WhatsApp Business API for chatbot intake and dispatch messaging Africa's Talking API for USSD intake channel Airtable or Google Sheets for dispatch operations dashboard
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Original Problem

Nigerian Artisans Lack Digital Visibility and Consistent Work Opportunities

Carpenters, welders, and other skilled artisans in Lagos and across Nigeria struggle to attract new clients because they have no accessible online presence, leaving them dependent on infrequent word-of-mouth referrals and repeat customers. This feast-or-famine work cycle causes income instability for skilled tradespeople who lack the tools or knowledge to market themselves digitally. Existing platforms are either too generic, not localized for the Nigerian market, or require technical sophistication that most artisans do not have.

Score: 0.0%