Where real business problems come from, and how to turn them into something worth building.
Market stalls carry expensive, unglamorous problems that almost nobody builds tools for. That neglect is the opportunity.
Nobody pays you for an idea. They pay you to make a problem go away. That one shift changes how you find work worth doing.
Stop brainstorming. The sturdiest place to start a business is a problem someone is already paying to work around.
Skip the generic advice. The real openings are in specific, unglamorous problems that Nigerians already pay to work around.
Opportunity Basket