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Micro-Apartment Investment Scorecard Service

A boutique research and analysis service that produces a standardized 15-20 page Investment Scorecard for each micro-apartment listing, covering: neighborhood walkability/transit scores, comparable unit price-per-sqm trends over 5 years, rental yield projections (Airbnb + long-term), construction quality assessment (materials, developer track record, defect history), and exit liquidity analysis (historical days-on-market for similar units). Analysts visit each property, interview neighbors/local agents, and pull permit/transaction records to build a defensible, comparable framework.

SERVICE

34 weeks • 70% confidence

Value Proposition

Buyers avoid 800M+ won mistakes by getting ONE trusted, structured analysis instead of piecing together fragmented Naver/Kakao listings, developer brochures, and gut feeling. Agents differentiate themselves and justify commissions. Scorecards become negotiating leverage ("comparable units sold 5% lower last quarter").

Target Audience

Individual apartment buyers (age 28-45) purchasing their first investment micro-apartment in Seoul/Busan; also real estate agents who resell the scorecard to their clients as added value

Key Features

  • Standardized 5-point investment quality rating (Location/Product/Financials/Exit/Risk)
  • 5-year price-per-sqm trend analysis for the exact building and neighborhood radius
  • Rental yield calculator with Airbnb + jeonse (전세) long-term scenarios
  • And more, with full implementation detail...

Tech Stack

Real estate transaction database access (Naver Real Estate API, KB Kookmin Bank data) Google Sheets + Apps Script for scorecard template automation Figma for PDF scorecard design Naver Pay / Kakao Pay for payment processing
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Original Problem

South Korean apartment buyers struggle to evaluate true value and ROI of expensive micro-apartments in competitive markets

Korean consumers are desperately searching for detailed analysis of ultra-expensive micro-apartments (59㎡ units priced at 800M+ won) to justify purchases, but lack reliable frameworks to assess location quality, product differentiation, and investment returns. Current real estate information is fragmented across multiple sources, making it nearly impossible for buyers to confidently compare value propositions before committing massive capital to these high-stakes purchases.

Score: 52.5%

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