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Candidate Platform Card & Voter Comparison Booklet Service

A managed service that collects standardized position statements from municipal candidates on 8-12 pre-defined local issues (zoning, schools, taxes, transit, etc.), formats them into a single-page candidate card, and produces a printed voter comparison booklet distributed to 15,000+ Cambridge households 2 weeks before election day. The service handles candidate outreach, statement collection, fact-check for consistency, layout, printing, and logistics.

SERVICE

13 weeks • 70% confidence

Value Proposition

Candidates get guaranteed reach to actual voters in a neutral, comparable format (no algorithm filtering). Voters get a single, tangible reference tool they can hold, mark up, and share—no app required. The service removes fragmentation: one consistent message vehicle replaces scattered social media, town halls, and local media. Distribution through USPS ensures penetration across all demographics, including older and less-digital voters. Neutral framing eliminates candidate complaints about platform bias.

Target Audience

Cambridge municipal election candidates (typically 20-40 per cycle) and the Cambridge League of Women Voters or City Clerk's office seeking to increase voter engagement

Key Features

  • Standardized 6-question template per candidate (150 words max per answer) focused on local Cambridge issues
  • Dedicated staff outreach to each candidate via phone/email to collect and refine statements
  • Printed 8.5x11 booklet with candidate photo, name, party, and position cards side-by-side for direct comparison
  • And more, with full implementation detail...

Tech Stack

Adobe InDesign (template design) Google Forms or Airtable (statement collection and tracking) QR code generator (free, e.g. qr-server.com) USPS EDDM vendor API or platform (e.g., Lob, Postalytics, or direct USPS coordination)
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Original Problem

Municipal candidates struggle to communicate their positions clearly to voters during election campaigns

Cambridge municipal election candidates need effective ways to share their stances on key issues with constituents, but lack accessible platforms to reach voters systematically. Current solutions (social media, town halls, local media) are fragmented and don't guarantee message clarity or voter engagement, leaving candidates unable to efficiently convey their positions and voters unable to easily compare candidate platforms.

Score: 46.5%

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