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Candidate Narrative Studio

A done-with-you narrative development and content production service that works with emerging candidates over 8-12 weeks to craft a coherent personal/political story, then produces 40-60 pieces of owned-channel content (video, written, social) that candidates can deploy across their campaign. A trained narrative strategist interviews the candidate deeply, identifies differentiating story threads, stress-tests messaging against likely opponent attacks, and hands off a content calendar with pre-produced assets ready to publish.

SERVICE

30 weeks • 70% confidence

Value Proposition

Eliminates the $15k-$40k cost of hiring a full-time political consultant or media firm while delivering a cohesive narrative that voters can actually remember and repeat. Candidates own all content outright (no agency lock-in), get a reusable narrative framework they can adapt for years, and launch with 2-3 months of content already produced—freeing campaign time for voter contact instead of content creation.

Target Audience

State legislative candidates (state house/senate), local executive candidates (mayor, county commission), and primary challengers in competitive districts with $50k-$300k campaign budgets who have credibility but lack professional communication infrastructure

Key Features

  • 5-session narrative discovery process with a trained political strategist (not a generalist)
  • Competitive positioning memo: how candidate's story beats 2-3 likely opponents on credibility/differentiation
  • 40-50 pre-produced content assets (8-10 short videos, 15-20 social posts, 5-8 written pieces, email templates, talking points)
  • And more, with full implementation detail...

Tech Stack

Asana or Monday.com (project management for staggered candidate engagements) Google Drive/Notion (narrative brief templates, content calendar templates) Loom or similar (training videos for strategist onboarding) Zapier (intake form → calendar scheduling → delivery tracking)
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Original Problem

Political candidates struggle to build credible public narratives and voter trust without professional communication infrastructure

Emerging political candidates lack accessible tools to effectively communicate their background, values, and policy positions to voters in a way that builds credibility and differentiates them from opponents. Current solutions require expensive political consultants or rely on fragmented social media, leaving grassroots candidates unable to control their narrative or reach voters efficiently. This creates a barrier to entry for qualified candidates without existing political networks or funding.

Score: 52.5%

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