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FitBench Competitive Intelligence Dashboard

A real-time dashboard that aggregates quarterly earnings reports, membership counts, pricing changes, and unit economics from publicly-traded gym chains (Planet Fitness, Life Time, F45, Crunch) plus crowdsourced data from independent gym owners. Gym operators input their own metrics (membership count, churn rate, ARPU, class utilization) and instantly see how they rank against competitors in their region and nationally, with alerts when competitors change pricing or report major membership swings.

SAAS

28 weeks • 70% confidence

Value Proposition

Eliminates 10+ hours/month of manual financial research and competitor tracking. Provides actionable benchmarks in 60 seconds instead of weeks. Alerts gym owners to competitive threats (price cuts, expansion) before they lose members, enabling proactive pricing and retention strategy adjustments.

Target Audience

Independent gym owners (500-5000 member facilities) and regional multi-location operators (5-50 locations) who compete directly with chains

Key Features

Automated quarterly earnings data extraction and visualization for public chains
Regional competitor filtering (show only gyms within 10 miles, same price tier)
Member input portal where gym owners log monthly metrics (churn %, ARPU, class bookings) for anonymized peer benchmarking
And more, with full implementation detail...

Tech Stack

SEC EDGAR API (free public company data) Python/Selenium for web scraping earnings reports PostgreSQL for normalized competitor data React/D3.js for dashboard visualization

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Original Problem

Fitness gym operators struggle to accurately forecast membership trends and compete against low-cost alternatives

Planet Fitness and traditional gym chains face intense pressure to understand competitive positioning and member retention as consumer discretionary spending becomes volatile. Gym operators lack real-time insights into how their Q1 performance compares to competitors, making it difficult to adjust pricing, marketing, and retention strategies before losing members to cheaper alternatives or home fitness solutions.

Score: 16.0% • 1 demand signal