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TradeMatch: Physical Trade-ID Diagnostic Kit + Hotline

A $49 home diagnostic kit (laminated flowchart cards, problem-ID checklist, QR codes linking to 2-min video guides) + included hotline credit ($20 value) that homeowners use to self-diagnose their problem, then call a trade-matched contractor hotline. The kit lives in the kitchen drawer; the hotline is staffed by actual contractors (not call-center reps) who verify the diagnosis and book appointments.

PHYSICAL_PRODUCT

26 weeks • 70% confidence

Value Proposition

Combines physical product (people buy and keep diagnostic kits) with a high-touch hotline (contractors answer, not bots). Homeowners feel empowered by the kit; contractors get pre-qualified calls. Beats online directories because it's KEPT in the home and used repeatedly for multiple repairs.

Target Audience

DIY-curious homeowners aged 40-65 who want to understand their problem before calling someone, and prefer a tangible tool they can reference repeatedly

Key Features

  • Laminated 8.5x11 flowchart cards for 6 major problem categories (doors, locks, windows, appliances, fixtures, structural)
  • QR codes on each card linking to 90-second video walkthroughs (homeowner sees what a broken lock vs. stuck door looks like)
  • Tear-off checklist pad (homeowner documents symptoms, photos, notes before calling)
  • And more, with full implementation detail...

Tech Stack

Figma (flowchart design) Printful or PrintNinja (print fulfillment) Shopify (DTC store) Twilio (hotline IVR + call routing)
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Original Problem

Homeowners can't find the right tradesperson to fix specific home problems and waste time on incorrect diagnoses

Homeowners with broken doors, fixtures, or appliances don't know which specialist to call (carpenter, glazier, locksmith, etc.) and end up calling wrong contractors or posting on forums hoping for free advice. Current solutions like generic contractor directories don't help identify the specific trade needed, leading to wasted time, multiple callbacks, and delayed repairs of urgent home issues.

Score: 17.5%