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Miúdos Marketplace – Butcher-to-Home-Cook Matching Platform + Bulk Buying Cooperative

A WhatsApp/web-based marketplace that connects home cooks in a neighborhood (5-10 km radius) with local butchers who have excess organ meats and bones. Cooks place orders (e.g., 'liver for 4 people'), the platform aggregates demand weekly, negotiates bulk pricing with the butcher, and coordinates one shared pickup or delivery per neighborhood. Includes a simple recipe library tied to each ingredient.

SERVICE

24 weeks • 70% confidence

Value Proposition

Solves the 'I don't know where to buy organ meats' problem by creating a direct, trusted connection to local butchers at 20-30% cheaper prices (due to bulk aggregation). Solves the 'I don't know how to cook it' problem with recipe cards tied to each purchase. Butchers solve their waste problem and gain loyal repeat customers. Beats generic apps because it's hyperlocal, cooperative, and embeds recipes + community.

Target Audience

Neighborhood-based groups of budget-conscious home cooks (ages 30-70) in Lisbon, Porto, and secondary cities; also reaches butchers who currently discard 30-40% of organ meats due to low demand.

Key Features

  • WhatsApp group interface for neighborhood cohorts (low friction, high adoption)
  • Weekly order aggregation: cooks submit requests by Wednesday, platform shows bulk pricing by Thursday
  • Recipe library: each organ meat type has 3-5 linked recipes with video links and ingredient lists
  • And more, with full implementation detail...

Tech Stack

Airtable for order aggregation and butcher dashboard Zapier to connect Google Forms (orders) to Airtable WhatsApp Business API (or manual groups for MVP) Google Forms or Typeform for weekly order collection
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Original Problem

Home cooks don't know how to use organ meats and food scraps, wasting money and food

Portuguese households are throwing away organ meats, bones, and food scraps that previous generations used to create nutritious meals. Home cooks lack practical knowledge and recipes for utilizing these ingredients, leading to both financial waste and environmental guilt. Existing cooking resources don't adequately teach traditional nose-to-tail cooking techniques for modern kitchens.

Score: 17.5%