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BehaviorMap: In-Home Diagnostic & Coaching Service

A trained behavioral coach visits the home 2-3 times over 4 weeks, observes the child-parent dynamic in real situations (mealtimes, homework, bedtime), identifies specific triggers and patterns (e.g., lying occurs when child fears punishment; disobedience spikes after screen time), and teaches the parent targeted micro-interventions tailored to that child's psychology. Coaches provide a written behavior plan with scripts, not generic advice.

SERVICE

36 weeks • 70% confidence

Value Proposition

Diagnosis happens in the home, not a therapist's office—coaches see the REAL dynamic. Plans are child-specific, not one-size-fits-all. Parents get accountability check-ins and real-time troubleshooting, not a course they abandon after week 2.

Target Audience

Parents of 8-12 year olds in suburban/urban areas earning $60k+, frustrated after trying generic parenting books or apps

Key Features

Initial 90-min home observation + parent interview to identify root causes
Written behavior map showing trigger→behavior→consequence patterns specific to that child
3 follow-up 60-min coaching sessions with live practice of new techniques
And more, with full implementation detail...

Tech Stack

Acuity Scheduling or Calendly for booking/CRM Google Drive/Notion for coach training materials and behavior map templates Typeform for intake questionnaire and feedback surveys Stripe for payment processing

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Original Problem

Parents unable to correct persistent lying and disobedience in children without damaging the relationship

Parents of 8-12 year old children struggle with children who repeatedly lie and ignore instructions, creating frustration and uncertainty about effective discipline strategies. Current parenting advice is generic, contradictory, or focuses on punishment rather than addressing root causes, leaving parents feeling helpless and worried they're damaging their child's trust or development.

Score: 17.5%