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TilePrep Inspector Kit + Certification Service

A curated physical kit containing a moisture meter, surface profile gauge, primer adhesion tester, and a laminated step-by-step wall prep checklist specific to painted surfaces. Homeowners use the kit to diagnose their wall condition, follow the checklist, and optionally submit photos to a certified tile installer for a $25 remote inspection that confirms readiness before they buy materials. The kit includes a QR code linking to 90-second video clips for each step.

PHYSICAL_PRODUCT

42 weeks • 70% confidence

Value Proposition

Eliminates guesswork by giving homeowners the exact same diagnostic tools professionals use, plus a human safety net (the remote inspection) for $25 instead of a $300+ failed project. Beats forums because it's a physical, repeatable system, not advice; beats generic tile courses because it's hyper-focused on the ONE failure point (wall prep on painted surfaces).

Target Audience

DIY homeowners aged 35-65 attempting first or second tile projects in bathrooms/kitchens; people who've had one failed project and want certainty before trying again

Key Features

  • Moisture meter (0-30% range, accurate to ±2%)
  • Surface profile gauge (shows if wall is rough enough for adhesion)
  • Primer adhesion test strips (quick chemical test for remaining primer)
  • And more, with full implementation detail...

Tech Stack

Shopify (storefront) Stripe (payments) Calendly or Acuity (inspection booking) Google Ads (customer acquisition)
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Original Problem

DIYers don't know the correct wall preparation steps before tiling, leading to failed projects and wasted materials

Homeowners attempting DIY tile projects lack clear, reliable guidance on how to properly prepare painted walls before tiling, resulting in tiles that don't adhere properly, projects that fail mid-way, and expensive do-overs. Current solutions are scattered across forums and inconsistent, leaving people uncertain about critical steps like primer removal, surface roughness, and moisture barriers. This uncertainty causes project delays, material waste, and many people abandoning DIY attempts entirely.

Score: 47.7%

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