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Underground Scene Cooperative (USC) – Shared Venue & Artist Revenue Pool

A membership-based cooperative that aggregates independent venues, promoters, and artists into a unified booking and revenue-sharing network. Members pay into a collective pool; USC handles cross-promotion, audience data, artist payments, and venue fill guarantees. Instead of each promoter fighting for the same 200 people, the network pools audiences across 8–12 venues and guarantees minimum attendance via member commitments and tiered ticketing.

SERVICE

31 weeks • 70% confidence

Value Proposition

Eliminates the 'empty room' risk by pooling demand across venues and artists; provides artists with guaranteed minimum payouts (e.g., $300–500 per show) funded by membership fees, not ticket sales alone; gives promoters reliable audience size predictions and cross-venue promotion at no extra cost; creates data on who attends what, enabling smarter booking decisions.

Target Audience

Independent venue operators (50–300 cap), underground music promoters, and emerging artists in cities like Auckland who currently operate in silos

Key Features

  • Shared calendar showing all member events across venues; members see full scene at a glance
  • Unified ticketing with split revenue (venue 40%, artist 40%, cooperative 20%)
  • Monthly artist payout guarantees funded by membership pool, not ticket sales
  • And more, with full implementation detail...

Tech Stack

Stripe or Square (payment processing and revenue split) Google Sheets or Airtable (event calendar, member directory, attendance tracking) Google Data Studio (dashboard for scene analytics) Memberful or Mighty Networks (membership management and community comms, optional; can start with email + WhatsApp)
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Original Problem

Independent artists and venue organizers struggle to build and sustain underground music scenes in major cities

Independent promoters, musicians, and venue operators in cities like Auckland lack accessible platforms and infrastructure to discover talent, organize events, and build loyal audiences for underground/alternative music scenes. Current solutions (social media, word-of-mouth, fragmented ticketing) fail to create sustainable communities, leaving organizers unable to reliably fill venues, connect with the right audiences, or generate consistent revenue to support emerging artists.

Score: 51.3%

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