Problems

South Korean construction sites face a critical demographic crisis where 1 in 3 workers are now 60+ years old, creating severe labor shortages, safety risks, and project delays. Construction firms cannot find enough younger workers to replace aging laborers, forcing them to rely on elderly workers who pose higher injury risks and lower productivity. Current recruitment and retention strategies fail because younger generations avoid physically demanding, low-status construction work.

Korean companies are making unprecedented 1.2 trillion dollar bets on AI but lack clear frameworks to assess whether these investments will deliver returns or become sunk costs. Decision-makers face intense pressure to commit capital to AI while uncertain about technology viability, talent availability, and competitive positioning, with no reliable tools to validate investment decisions before deployment.