Skilled trades workers lack accessible, affordable training pathways to enter high-demand construction careers

Millions of people want to enter lucrative skilled trades (plumbing, electrical, carpentry) but face fragmented training options, high costs, and unclear certification paths. Traditional apprenticeships are hard to access, community colleges have long waitlists, and workers don't know which training programs actually lead to jobs. Major companies like Google and BlackRock are now entering this space because the pain point is so severe and underserved.