Chinese smart home manufacturers struggle to maintain competitive advantage and market relevance as AI capabilities become commoditized

Chinese smart home appliance companies like Haier face intense pressure to differentiate their products as AI features become standard across competitors. They need to continuously upgrade AI capabilities and expand into international markets (deep sea expansion) to justify premium pricing and maintain growth, but lack clear value narratives that resonate with global consumers beyond basic smart features. Current solutions fail because they don't address the fundamental challenge of communicating unique value propositions in an increasingly crowded market.