B2B cross-border trade platforms struggle to achieve product-market fit and sustainable unit economics

B2B companies attempting to facilitate cross-border transactions between businesses in emerging markets (like Egypt) are failing to find a repeatable, scalable business model that justifies their operational costs. TradeHub's shutdown after 18 months despite $1.4M in funding reveals that current solutions either don't solve the core friction points in cross-border B2B commerce, or the market isn't willing to pay enough to sustain the platform's infrastructure and compliance costs.