Agricultural producers struggle to forecast demand and align production with market supply to avoid catastrophic oversupply

Growers and importers in the produce industry face severe financial losses when production exceeds actual market demand, as evidenced by the 2025-2026 season crisis in Brazil where European supply regularly outpaced demand. Current forecasting methods fail to provide accurate, actionable market intelligence, forcing producers to make costly production decisions based on incomplete data. This misalignment results in unsold inventory, price crashes, and reduced profitability across the supply chain.