Pizza chain franchises hemorrhaging profits to delivery app commissions and losing customer control

Pizza chain owners and franchisees are watching their margins collapse as delivery apps (DoorDash, Uber Eats, Grubhub) take 15-30% commissions per order while simultaneously capturing customer data and loyalty. They're trapped between accepting unsustainable commission rates or losing visibility to customers who now default to app ordering, making it impossible to build direct relationships or control their own pricing and promotions.