Agricultural exporters unable to maintain profitability when production surges while demand weakens and transportation costs spike

Turkish lemon exporters face a critical margin squeeze: bumper crop yields from recovered production create oversupply, but market demand hasn't increased proportionally, forcing prices down. Simultaneously, transportation costs remain elevated, compressing already-thin export margins. Exporters lack dynamic pricing, demand forecasting, or logistics optimization tools to navigate this volatile supply-demand mismatch, leaving them unable to move high volumes profitably.