Startups struggle to attract talent when demanding unsustainable work expectations without transparent communication

Early-stage companies are posting job listings with extreme demands (7-day work weeks, co-living requirements, constant travel) but burying these expectations in vague language like 'grinder' and 'blur the line between personal and professional life.' Candidates don't discover the true scope until after applying, wasting time for both parties, while companies fail to find people genuinely aligned with their intensity level. Current job boards lack filtering mechanisms for work culture intensity and lifestyle demands.