Consumers cannot easily identify which seafood is sustainably sourced and safe to eat

Consumers want to make responsible seafood choices but lack clear, accessible information about which fish species are overfished, which contain high mercury levels, and which are caught using destructive methods. Current solutions are fragmented—guides exist but aren't integrated into shopping experiences, restaurant menus, or real-time purchasing decisions. People end up either ignoring sustainability concerns or spending excessive time researching before every seafood purchase.