Smart TV users unable to control invasive data collection and tracking without technical expertise

Millions of smart TV owners unknowingly have their viewing habits, personal data, and device information logged and transmitted to manufacturers and third parties. Users lack transparent controls, easy opt-out mechanisms, and clear visibility into what data is being collected, making them feel violated and powerless. Existing privacy settings are buried in menus or non-functional, leaving non-technical users with no practical way to protect their privacy.