Consumers unable to understand fair pricing for basic groceries amid supply chain inflation

Italian and European consumers are confused about whether they're being overcharged for staple foods like tomatoes, as prices fluctuate unpredictably due to supply chain disruptions and unclear pricing structures. They lack transparency into how much producers actually receive versus retail markups, making it impossible to know if they're paying fair prices. Current solutions fail because price information is fragmented across retailers and there's no accessible breakdown of the farm-to-table cost structure.