Parents face sudden financial strain during back-to-school season with limited affordable borrowing options

Parents struggle to afford back-to-school expenses (uniforms, supplies, technology) and resort to personal loans at inflated rates, with a 10% spike in borrowing during this predictable annual period. Current lending solutions fail to offer seasonal, flexible, or affordable alternatives, forcing families into high-interest debt cycles. The problem is acute because the expense is mandatory, time-bound, and catches many families unprepared despite occurring at the same time every year.