Domestic retailers and SMEs losing market share to cross-border e-commerce competitors

Local businesses in Malaysia and Southeast Asia are hemorrhaging sales to international e-commerce platforms that offer lower prices, wider selection, and seamless logistics. Domestic retailers lack the scale, supply chain efficiency, and cross-border fulfillment capabilities to compete, forcing government intervention to develop countermeasures. Current solutions (tariffs, regulations) are reactive rather than enabling local businesses to compete on the same playing field.