Supplement and bioactive manufacturers struggle to get their active ingredients absorbed by the human body

Supplement companies invest heavily in bioactive compounds, but 60-80% of these ingredients pass through the digestive system without being absorbed, making products ineffective and wasting R&D investment. Current delivery methods (pills, powders, liquids) fail to protect bioactives from stomach acid and liver metabolism, forcing manufacturers to either reformulate at high cost or accept poor efficacy claims that limit market appeal. This directly impacts product efficacy, customer satisfaction, repeat purchases, and regulatory compliance.