Retailers and logistics companies struggle with unreliable shipping capacity and skyrocketing freight costs

Large retailers face critical supply chain vulnerabilities when dependent on third-party shipping carriers, leading to unpredictable delivery timelines, inflated freight rates, and inventory shortages. Lidl's decision to build its own container fleet demonstrates that existing carrier solutions fail to provide cost efficiency, reliability, and control that major retailers need. Companies lack viable alternatives to negotiate better rates or guarantee capacity during peak demand periods.