E-commerce platforms struggle to differentiate beyond price competition and need AI-powered service solutions to retain customers

Chinese e-commerce sellers and platforms are trapped in destructive price wars during major shopping events like Double 11, with low-cost competition eroding margins and customer loyalty. Current solutions rely solely on discounting, which is unsustainable. Businesses desperately need AI-driven personalization, customer service automation, and value-added services to compete on factors beyond price, but lack integrated solutions that work at scale.