Restaurant margins destroyed by aggressive discount platforms

Restaurant owners in Bengaluru are losing profitability because food delivery platforms (Swiggy, Zomato) force them to offer heavy discounts that erode their already-thin margins. While the discounts drive customer acquisition, restaurants absorb most of the cost burden while platforms take their commission, making it economically unsustainable. Current solutions (accepting the discounts or leaving the platform) both result in revenue loss.