Agricultural industry leaders struggle to communicate value proposition and attract new talent to farming sector

Agricultural leaders and legislators are actively promoting the farming industry at major events like Penn State Ag Progress Days, indicating a critical need to boost industry visibility and recruitment. Farmers and ag organizations face difficulty attracting younger generations and new workers to agriculture, with current promotional efforts scattered across events rather than systematic, scalable solutions. The problem is that traditional industry promotion methods (conferences, legislative advocacy) don't effectively reach or convert potential agricultural workers and entrepreneurs.