Ghanaian travelers overpay for airfares due to lack of price transparency and limited booking options

Ghanaian consumers face significantly inflated airfare prices compared to international markets, with limited ability to compare fares across carriers or access competitive pricing. Airlines and intermediaries exploit information asymmetry and limited competition, forcing travelers to pay premium prices for domestic and regional flights. Current booking platforms don't adequately serve the West African market with localized pricing, currency options, or transparent fee breakdowns.