Small business owners and freelancers struggle to implement proper accounting without hiring expensive accountants

Small business owners and self-employed individuals need accounting systems to track finances and stay compliant, but double-entry bookkeeping is too complex for non-accountants to learn and implement themselves. Current accounting software is either overly complicated (designed for enterprises) or too simplistic (lacking proper financial controls), forcing people to either hire expensive accountants or operate with poor financial visibility and tax compliance risks.