Product managers struggle to manage and synchronize overlapping features across multiple platforms without creating backlog chaos

Product managers building multi-platform products (web, iOS, Android) waste hours manually tracking which features exist on which platforms, duplicating work, and creating inconsistent backlogs. Current project management tools treat each platform as separate, forcing PMs to maintain multiple disconnected backlogs or use spreadsheets, leading to missed dependencies, duplicate development work, and shipping inconsistent experiences across platforms.