Consumers cannot reliably distinguish between water-resistant and waterproof products before purchase

Outdoor enthusiasts and everyday consumers struggle to understand the actual water protection level of gear and products due to inconsistent industry terminology and marketing claims. Current product labels use vague terms like 'water-resistant' and 'waterproof' interchangeably, leaving buyers confused about whether their purchase will actually protect them in rain, submersion, or specific water conditions. This confusion leads to buying wrong products, wasted money, and potential safety risks when gear fails in critical situations.