Inability to maintain consistent meditation practice despite multiple attempts and knowing its importance

High-performing professionals recognize that meditation is critical for stress management and mental clarity, yet repeatedly fail to establish a sustainable practice. They struggle with the frustration of not being able to focus during meditation, lack motivation to continue, and abandon apps/courses after initial attempts, despite investing in premium solutions like Waking Up. Current meditation apps provide instruction but fail to address the psychological barriers to consistency and the discouragement that comes from perceived failure at the foundational skill of breath focus.