Pork producers and marketers struggle to overcome consumer misconceptions and cultural biases that suppress demand despite competitive pricing advantages

Pork producers face a demand problem rooted in cooking misconceptions (consumers believe pork is unhealthy or difficult to prepare), cultural biases, and weak marketing positioning relative to beef. Despite pork being more affordable than beef during price spikes, consumers remain reluctant to purchase and cook pork, leaving producers with inventory challenges and margin pressure. Current marketing efforts fail to address the specific cooking knowledge gaps and perception barriers that prevent adoption.