Customers struggle to remember and communicate IKEA product names for customer service and reordering

IKEA uses Swedish naming conventions that are difficult for international customers to pronounce, spell, and remember, making it frustrating when they need to contact support, reorder items, or discuss furniture with others. Current solutions like product codes and URLs are cumbersome, and customers often resort to describing items vaguely or taking photos, creating friction in the customer service experience and repeat purchase process.