Retail and e-commerce logistics providers struggle to maintain profitability as market shifts to B2B

Logistics companies built their business models around high-volume retail and e-commerce fulfillment, but as market demand shifts toward B2B logistics services, they face declining margins and revenue from their traditional customer base. Current logistics infrastructure and pricing models are optimized for retail speed and volume, making it difficult to pivot to B2B contracts that require different operational capabilities, longer lead times, and different cost structures. Companies are losing competitive advantage and profitability without a clear path to restructure operations for the B2B market.