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PreLaunch: Demand Validation Service for Technical Founders

A done-for-you validation service where a team of experienced operators runs 15-20 structured customer discovery interviews with real potential users in the founder's target market, then delivers a detailed report with demand signals, willingness-to-pay data, and a go/no-go recommendation backed by evidence. No surveys, no hypotheticals—actual conversations with people who fit the ICP.

SERVICE

21 weeks • 70% confidence

Value Proposition

Beats surveys because it's real conversation with real buyers; beats focus groups because it's asynchronous and cheap; beats building an MVP because you get demand validation in 3-4 weeks instead of 3-4 months, and you get specific pricing/feature feedback before writing code

Target Audience

Technical founders and developer teams (ages 25-45) who have a rough product idea but no traction; typically pre-seed or bootstrapped, willing to spend $2-5k to avoid 6 months of wasted dev work

Key Features

  • Founder fills out 1-page brief: target user, problem statement, rough solution idea, and market segment
  • PreLaunch team recruits and screens 15-20 real potential customers matching exact ICP criteria
  • Structured interview guide tailored to the specific idea (not generic)
  • And more, with full implementation detail...

Tech Stack

Airtable or Notion (project tracking, candidate pipeline) Calendly (interview scheduling) Google Forms (ICP screening) Zapier (automation between tools)
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Original Problem

Developers lack reliable tools to discover and validate profitable business ideas before building

Software developers and technical founders struggle to identify which product ideas people will actually pay for, leading to wasted months building solutions nobody wants. Current validation methods are either too vague (surveys, focus groups) or require already having a product to test. Developers need a systematic way to validate market demand and willingness-to-pay before investing significant development effort.

Score: 17.5%