Food festival organizers struggle to convert viral traffic into sustainable revenue and customer loyalty

Food festival operators in China are experiencing a paradox: while trendy food items (bread, burgers) generate massive foot traffic and social media buzz, they face hidden challenges in monetizing this attention and building repeat business. Current approaches rely on novelty-driven marketing that creates unsustainable traffic spikes, leaving organizers unable to predict revenue, manage inventory efficiently, or retain customers beyond the initial hype cycle.